Scaling ecommerce brands with google & Youtube ads

Full-funnel strategies to Acquire customers profitably that don't rely on meta ads

Case studies

$4.5M/yr Barware Brand

Initially the account was focused on their hero product and was over-reliant on Performance Max to drive conversions. We introduced Search and Shopping campaigns for their other products as well as optimized new customer acquisition for their best seller. This resulted in 1,000 new customers and ncCPA improving 10% to $31 and first-click ROAS going from 2.8x to 4.6x in Triple Whale, all while scaling spend YoY and diversifying their product mix.

$3M/yr Home Decor Brand

Relaunched Google Ads in Nov 2024 at $3,000/mo spend with goal of acquiring new customers outside of Meta Ads. Scaled up to $25,000/mo in spend while hitting ROAS Target of 2.5x and generating 1,382 new customers.

$10M/yr Board Game Brand

Onboarded with existing campaigns spending only $5k/mo & focusing heavily on Brand and retargeting traffic. Scaled up to $15,000/mo in profitable spend while diversifying into prospecting Shopping, Search, and YouTube campaigns.

$360k/YR Beverage Brand

Implemented Shopping and Performance Max prospecting campaigns to acquire new customers alongside Brand campaigns to protect against competitors at a 3x overall ROAS.

Client Testimonials

Why Work With Highside Digital?

Focus On Business Results

We are not here to make your Google ROAS look pretty. We drive real business results that lower CAC, improve profit, and scale your business with new customers.

High-level expertise (No Junior Media Buyers)

You will work directly with Mike and his senior media buyers to ensure campaign success. Managed over $25 million in ad spend.

Seamless Communication & Transparent Results

Our collaboration system gives you frequent performance updates and insights without drowning you in data. You'll receive monthly strategy calls alongside weekly updates and responsive communication.

No Long-term Contracts

Our mission is to provide results through Google & YouTube that positively impact your business goals - whether its growth or efficiency. We let our performance speak for itself, and won't lock you into any long-term contracts. All of our agreements are month-to-month.

What You Get

  • Strategic Planning Including Breakeven ROAS and optimal CAC targets

  • Customized Campaign structure & budget allocations

  • Search, Shopping, Display, Performance Max, and Video campaign Builds

  • Google Merchant Center product feed optimization

  • Product feed testing of titles, descriptions, images & more

  • Ongoing account optimizations

  • Keyword research & Testing

  • Extensive negative keyword lists updated frequently

  • Audience management & build out of target audience segments

  • YouTube Ad Campaigns

  • YouTube Video Scripting

  • YouTube ad concepts and angles for testing

  • Dynamic remarketing

  • Conversion Tracking Audit / Setup

  • Write and A/B Test Ad Copy

  • Competitor analysis

  • Landing page consulting

  • Offer refinement to improve ad performance

  • Monthly strategy calls

  • Weekly performance updates

  • Concierage support & communication through Slack

Our Process To Maximize Your brand's Potential

Brand Audit

Full analysis of your current state to identify growth areas and Inefficient ad spend

Strategy

Build out of a full-funnel strategy customized for your brand that is aligned with your business goals

Optimization

Implement and optimize your strategy through data analysis to scale new customer acquisition and profits

FAQS

How do you ensure that you actually drive business results?

We make data-driven decisions based on Shopify and Google Ads metrics such as new customer acquisition costs (aka aMER or nCAC), return on ad spend (ROAS), and contribution margin. If we don't think we can hit your goals and drive real results, we will let you know and not take you on as a client.

How long does it take to start?

First step is to schedule a time for your free strategy session where we will review your goals and current marketing challenges. From there, we conduct a full account audit and review the results together within a week. At that point if we decide to partner, we'll schedule an onboarding call and account work and campaign optimizations begin immediately. From start to finish, this process usually takes 1-2 weeks.

How much does it cost?

We charge a flat monthly retainer that allows us to be your Google Ads & YouTube marketing partner. There are no long-term contracts and you are free to cancel anytime. Rates vary based on service scope and start at $2,000/mo.

What ad budgets Do yOu recommend?

We recommend Google Ad budgets of at least $5,000/mo to ensure enough data and clicks to be competitive and to generate enough data to optimize performance quickly.

What If I'm not satisfied with performance?

If you are not satisfied with performance, you are free to cancel our services at any time.

How do you keep me informed on performance?

You will receive weekly updates in Slack that outline results, what we are working on, and what is upcoming. We will also schedule a recurring monthly call to go deep on strategy. If you have questions, give feedback, or just say "hi", we are available in Slack and respond within 1 business day (usually within an hour or two!)

Book Your Free Strategy Call Today